Wilfred’s first standalone boutique opening in Toronto this summer
For those ladylike trendsetters who clamour to Aritzia for its ultra-feminine Wilfred line, here’s some very good news: Wilfred will open its first-ever boutique this summer at Toronto’s ever-evolving Eaton Centre.
Though faithful Aritzia customers may frown upon the label’s new digs (let’s face it, malls don’t have quite the same cache as they did in the Clueless era), the ‘grand apartment’ concept of the new store promises its clientele the cozy boutique aesthetic they’re used to, along with a contemporary edge.