Molson Coors to launch a pink “beer” for chicks
It’s no surprise that women seem to be less into beer than men. While ads rife with midriff-bearing women are appealing to some, they can make it seem like beer is exclusively a man’s drink. “They’ve got to go,” says Toronto beer specialist Mirella Amato. As organizer of Toronto’s chapter of Barley’s Angels, a girls-only beer club, she knows that women can appreciate the beverage just as much as men if given a chance. So, how can breweries get women more into beer?