Downtown Toronto briefly turned into a late-night film set over the weekend as one Champagne Papi, a.k.a. Drake, was spotted shooting a new music video—complete with a flatbed truck carrying massive blocks of ice.
The short clip, which quickly spread across social media, shows the artist riding on a huge flatbed truck through what appears to be the city’s financial district. Police vehicles and temporary road closures suggest a controlled shoot.
View this post on Instagram
The filming is part of a broader rollout tied to an upcoming ‘Iceman’ album release. In recent weeks, Drake has staged several high-profile “activations” across Toronto that have caused a bit of chaos in his hometown including explosions in Downsview Park and a huge ice sculpture downtown with the release date of his new album buried inside — May 15.
As with many Drake-related moments, the sighting sparked lively debate online. Some commenters praised the artist for continuing to spotlight Toronto on a global stage, while others questioned the spectacle—or simply joked about the irony of hauling ice through the city during an unseasonably chilly spring.
View this post on Instagram
Regardless of the reaction, the series of activations underscores Drake’s ongoing strategy of turning his hometown into both backdrop and billboard. And we are here for it.
